Features How It Works Demo Start Auditing
AI-Powered GTM Auditing

Audit your GTM container on 140+ parameters
in seconds.

Powered by the most specialized AI agents. Identify compliance gaps, cover blind spots, and performance bottlenecks - instantly.

Works with
GTM GA4 Google Ads Meta Ads
GTM Auditor Audit Report
0

Overall Score

All skills analyzed · Full container audited

Compliance
92
Coverage
78
Architecture
85
Data Quality
71
Performance
88
GDPR Compliant
GTM Tag Manager
GA4 Analytics 4
3 Quick Wins

Every angle of your GTM,
covered.

Each audit deploys specialized AI agents in parallel, each an expert in a different dimension of tag management.

Compliance

Region-aware analysis for GDPR, CCPA, and consent mode. Catches privacy violations before they become fines.

Coverage

Detects missing conversion tags, broken event tracking, and gaps across your ad platforms and analytics.

Architecture

Evaluates trigger logic, variable naming, tag firing sequences, and container organization patterns.

Data Quality

Validates data layer structure, parameter consistency, and event schema integrity across all tags.

Performance

Identifies redundant tags, excessive firing, blocking scripts, and opportunities to reduce page load impact.

Auto-Fix

Get a downloadable, corrected container JSON. Review changes and import directly into GTM.

From upload to fixes
in seconds.

1

Upload Your Container

Export your GTM container JSON and drop it in. Answer a few quick questions about your business context.

2

AI Agents Analyze

Specialized agents run in parallel, each scoring a different dimension of your tracking setup.

3

Fix & Export

Apply auto-fixes with one click, then export the updated container back into GTM. No manual work.

0%
Automated Analysis
0+
Checks Per Audit
Zero
Cost Always
0
Click Start

Watch the agents
work in real-time.

Here's what happens when you hit "Start Audit" on a real container.

toolhub.kaliper.io
[classifier] Analyzing container... 47 tags, 32 triggers, 28 variables detected
[matcher] Matched skills: compliance, coverage, architecture, data-quality, performance
[compliance] Consent Mode v2 detected · GDPR tags OK · CCPA: missing opt-out signal
[coverage] Google Ads: purchase, add_to_cart · Missing: begin_checkout · Meta CAPI: not configured
[architecture] Trigger reuse: Good · Naming: 3 inconsistencies · Tag sequencing: OK
[data-quality] dataLayer schema: valid · 2 parameters missing currency field
[performance] Redundant tags: 2 found · Load impact: Low · Async: All tags non-blocking
[consolidator] Building report... Overall Score: 81/100 · 2 critical · 5 warnings · 3 quick wins

Stop guessing.
Start auditing.

Upload your GTM container and get a comprehensive AI audit in seconds. No API key needed.

No credit card required · Your data is never stored

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